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Written by: RJ
During the American Express Q4 2023 earnings call the CFO mentioned plans to refresh 40 cards globally in 2024:
In 2024, we expect to exit the year with some further momentum compared to the current growth supported by continued product innovation and our focus on premium value propositions. We currently have plans to refresh around 40 products globally next year.
Thoughts
It seems Amex could have been laying the ground work for these refreshes. With the last part of 2023 focused on more restrictive intro offer rules within product families. It’s also believed that the personal Gold/Platinum are overdue for a refresh. We’ve seen the business Gold get one most recently. I’d also assume refresh means price hike.
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