Details
Written by: RJ
Chase held an Investor Day presentation where they announced the ‘Freedom Rise’ card. The card name had previously been discovered in Trademark filings a few months back.
The slide (page 54) shows the card set to launch later in 2023.
“Leveraging the strategic advantage of our branches to help new-to- credit prospects”
Thoughts
I believe the play here will be using in branch bankers to offer this card to those looking to build credit. An option for those who don’t qualify for the student card perhaps due to age. Likely no sign up bonus or interest for readers. It is interesting as this is a market Chase has long ignored. But hey, at least they didn’t call it Platinum.
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