Details
Written by: RJ
After reworking the Delta Sky Miles program, Delta says “they may have gone too far”
Below are some of the comments from the Delta Boss.
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We’re still assessing what we do, but there will be modifications that we will make, and you’ll hear about it sometime over the next few weeks.”
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“We need to make certain that we can serve our higher tiers with a level of premium experience that you deserve. And it’s gotten to the point, honestly, where we have so much demand for our premium products and services that are far in excess of our ability to serve it effectively.”
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“In terms of our assets — whether it’s Delta One, whether it’s the Sky Clubs, whether it’s the upgrade certificate, whatever it is — we have grown that population. COVID almost doubled the amount of Diamonds.”
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“No question, we probably went too far in doing that. Our team wanted to kind of rip the band-aid off, and didn’t want to have to go through this every year. I think we moved too fast. We’re looking at it now.”
Thoughts
Fair enough. I can appreciate a company trying to force something, hearing all the pushback, then reconsidering. Doesn’t mean we’ll love the next iteration but it’s a start.
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