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Written by: RJ
IHG Hotels & Resorts is launching a new ‘midscale conversion’ brand; Garner – An IHG Hotel. First properties are expected to launch by the end of 2023.
Garner will give owners and guests what they’ve been missing in the midscale space. We’ve designed this brand to deliver on what’s expected – a great night’s sleep in a clean, comfortable space, with a breakfast worth getting up for. But how we deliver it will be different – from the warm and welcoming team to the lobby décor, our style is refreshingly approachable which appeals to all types of guests.”
–Jen Gribble, SVP, Global Marketing Mainstream Brands, IHG Hotels & Resorts
Key brand features and hallmarks include:
- Get comfortable for your stay: Guests can set the pace for their time at Garner hotels. Whether they want tips from a local or just want to get settled fast, the brand will deliver the elements for a great stay, including a friendly front desk team that’s available 24/7, lobbies that are designed to help guests unwind and IHG Digital Check-in for quick and efficient arrivals.
- Good stuff to keep you going: From complimentary flavour-infused water on arrival and fresh coffee to satisfying snacks available all day in the Garner Shop, guests won’t ever be far from something tasty. An always free and delicious ‘Make It Yours’ hot breakfast includes a build-your-own protein-packed meal, with choices like sandwiches, egg bowls, yogurt parfait, fruit, and more.
- Flexible conversions, consistent quality: Just like the people who work and stay at Garner hotels, no two hotels are exactly alike – they are made with character. But what is the same is a commitment to consistent, top-notch service that supports all of our guests’ journeys. You can find guest-influenced playlists, snacks and drinks; flexible lobby designs; pet-friendly touches such as welcome treats, loaner items and outdoor relief stations.
Thoughts
More options is always nice. Mid tier properties have been getting much of the focus from the major chains as of late.
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Editorial Note:
Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, vendors or companies, and have not been reviewed, approved, or otherwise endorsed by any of these entities.
Did anyone read that as gardener at first? You know you hear too much CC content if that is your thought.